our story
Built by dentists that want accountability in marketing.
our story
Built by dentists that wantaccountability in marketing.
Why We Built This
The problem wasn't direct mail. It was the lack of accountability.
Practice Mailers was born out of a simple frustration: dental practices were spending thousands on direct mail with no way to measure whether it was working. No call tracking. No landing pages. No attribution. Just a stack of postcards and a hope that the phone would ring.
We built the fully managed infrastructure that postcards always should have had — design, print, list, postage, tracking, and reporting, all under one roof. When you work with Practice Mailers, you know exactly what you're getting and exactly what it's producing.
We serve dental practices in Charlotte, Raleigh, and Atlanta — markets we know deeply and where we've built the targeting infrastructure to identify the households most likely to become long-term patients.
Why We Built This
The problem wasn't direct mail. It was the lack of accountability.
Practice Mailers was born out of a simple frustration: dental practices were spending thousands on direct mail with no way to measure whether it was working. No call tracking. No landing pages. No attribution. Just a stack of postcards and a hope that the phone would ring.
We built the fully managed infrastructure that postcards always should have had — design, print, list, postage, tracking, and reporting, all under one roof. When you work with Practice Mailers, you know exactly what you're getting and exactly what it's producing.
We serve dental practices in Charlotte, Raleigh, and Atlanta — markets we know deeply and where we've built the targeting infrastructure to identify the households most likely to become long-term patients.
The Team
The people behind your program
Ben Shaver
Owner and Brand Strategist
Ben has been working in dental marketing since 2005, with a singular focus: helping private practice owners stand out from the corporate look-alikes moving into their markets. After years running digital-only campaigns, he kept seeing the same pattern — direct mail, done right, converted more ideal patients, more consistently, and for less investment than digital alone. That insight led him to build Practice Mailers around a simple model: direct mail as the acquisition channel, digital landing pages as the conversion channel.
Robert Ortiz
Head of Sales
Robert has spent over 20 years in dental direct mail, longer than almost anyone in the space. He started in print advertising, moved into direct mail early, and found his footing with dental clients because of an unusual skill: hyper-local targeting. He knows how to match the right message to the right neighborhood, and he has seen enough campaigns succeed and fail to know exactly what makes the difference. That experience is what he brings to every practice he works with.
Ashley Wells
Head of Client Success
A former English teacher, Ashley brought her gift for communication into the world of content strategy and social media management, where she spent years helping brands tell stories that actually connect with the people they are trying to reach. At Practice Mailers she applies that same instinct to postcard creative and landing page copy, building campaigns that feel specific to a practice rather than pulled from a template.
Andrea Hardter
Tracking and Attibution
A former English teacher, Ashley brought her gift for communication into the world of content strategy and social media management, where she spent years helping brands tell stories that actually connect with the people they are trying to reach. At Practice Mailers she applies that same instinct to postcard creative and landing page copy, building campaigns that feel specific to a practice rather than pulled from a template.
How we work
What we believe.
Transparency First
Every campaign comes with a dedicated call tracking number, a QR landing page, and a monthly attribution report. You'll always know exactly what your direct mail is producing.
Dentist-Specific Focus
We only serve dental practices. Not chiropractors, not med spas, not restaurants. That focus means our targeting, creative, and reporting are built specifically for how dental patients make decisions.
No Contracts, No Surprises
One flat monthly rate. No setup fees, no design surcharges, no postage markups. After your 3-month minimum, cancel anytime with 30 days notice.
Built for the Long Game
Direct mail works through repetition. We're not here to sell you a one-time campaign. We're here to build a consistent new patient pipeline that compounds over time.
The Team
The people behind your program
Ben Shaver
Owner and Brand Strategist
Ben has been working in dental marketing since 2005, with a singular focus: helping private practice owners stand out from the corporate look-alikes moving into their markets. After years running digital-only campaigns, he kept seeing the same pattern — direct mail, done right, converted more ideal patients, more consistently, and for less investment than digital alone. That insight led him to build Practice Mailers around a simple model: direct mail as the acquisition channel, digital landing pages as the conversion channel.
Robert Ortiz
Head of Sales
Robert has spent over 20 years in dental direct mail, longer than almost anyone in the space. He started in print advertising, moved into direct mail early, and found his footing with dental clients because of an unusual skill: hyper-local targeting. He knows how to match the right message to the right neighborhood, and he has seen enough campaigns succeed and fail to know exactly what makes the difference. That experience is what he brings to every practice he works with.
Ashley Wells
Head of Client Success
A former English teacher, Ashley brought her gift for communication into the world of content strategy and social media management, where she spent years helping brands tell stories that actually connect with the people they are trying to reach. At Practice Mailers she applies that same instinct to postcard creative and landing page copy, building campaigns that feel specific to a practice rather than pulled from a template.
Andrea Hardter
Tracking and Attibution
A former English teacher, Ashley brought her gift for communication into the world of content strategy and social media management, where she spent years helping brands tell stories that actually connect with the people they are trying to reach. At Practice Mailers she applies that same instinct to postcard creative and landing page copy, building campaigns that feel specific to a practice rather than pulled from a template.
How we work
What we believe.
Transparency First
Every campaign comes with a dedicated call tracking number, a QR landing page, and a monthly attribution report. You'll always know exactly what your direct mail is producing.
Dentist-Specific Focus
We only serve dental practices. Not chiropractors, not med spas, not restaurants. That focus means our targeting, creative, and reporting are built specifically for how dental patients make decisions.
No Contracts, No Surprises
One flat monthly rate. No setup fees, no design surcharges, no postage markups. After your 3-month minimum, cancel anytime with 30 days notice.
Built for the Long Game
Direct mail works through repetition. We're not here to sell you a one-time campaign. We're here to build a consistent new patient pipeline that compounds over time.
Want to work with us?
Book a call with Ben and we'll talk through your practice goals and whether Practice Mailers
is the right fit.
Want to work with us?
Book a call with Ben and we'll talk through your practice goals and whether Practice Mailers is the right fit.
A fully managed dental direct mail program with built-in call tracking, landing pages, and monthly attribution reporting.
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